Concepts and proposals
This collection features a mix of fully developed designs and conceptual explorations for a range of proposed projects.
Blas brand identity
Microsoft pitch: A branding identity for a new dining experience within the Microsoft Dublin headquarters. The logo needed to support the narrative created for the pitch, which was based on locally sourced food—not only to feed the Microsoft staff but also to give back to the community. The identity is based on textures from soil, water, and food, capturing the excitement of good, honest meals along with a sense of freedom of choice, allowing diners to enjoy their meals guilt-free, as everything is locally sourced.
Ben Sherman
Denim fit guides were created for in-store use in the form of ‘fit blocks, guides, and shelf talkers.’ These were made with sheets of plywood, and the centerpiece was coloured in the Ben Sherman orange. The final design features silhouettes of actual denim cuts, complemented by typography, providing an accurate representation of fit and style. Size: 113 mm wide x 210 mm high (approx. 30 mm thick).
Magnum UK
Merchandise development: Promoting the launch of Magnum Remix, featuring three new flavours at Magnum Studios, offers an experience of discovery where consumers can explore the two sides of Classic and Remix. The merchandise is subtle, fashionable, and appealing to the Gen Z audience. Textures are explored through print and embroidery, using distinct Magnum assets.
YouTube Brand Assets
A collection of custom patterns, shapes, and illustrations inspired by the themes of women and empowerment. Drawing from the natural environment, these visual elements were designed to help YouTube Creators build and strengthen their personal brands within the #Sheis program. The nature-inspired designs aim to convey a sense of strength, growth, and feminine energy.
Bunch rebrand
Design concepts for Bunch's rebrand. Bunch specialises in setting up and managing your bills—water, energy, and broadband—by consolidating (bunching) them into one easy payment. To elevate their brand identity, they wish to transition from their current student-oriented illustration style to a more professional and mature look. The goal is to create a clean, simple, and minimal brand that positions Bunch as a leading tech company.
