Concepts + proposals
This collection features a mix of fully developed designs and conceptual explorations across a range of proposed projects.
Magnum UK
Merchandise developed to support the launch of Magnum Remix, featuring three new flavours at Magnum Studios. Inspired by the contrast between the Classic and Remix ranges, the merchandise was designed to feel subtle and fashion led, appealing to a Gen Z audience, with textures created through print and embroidery using existing Magnum brand assets.
Bunch rebrand
Design concepts for Bunch's rebrand. Bunch specialises in managing household bills, including water, energy and broadband, through one easy monthly payment. To evolve the brand beyond its student-focused identity, I explored a cleaner, more mature visual direction. The proposal focused on creating a simple, minimal identity that positioned Bunch as a modern tech company.
Ben Sherman
Denim fit guides created for in-store use as fit blocks, shelf talkers and display guides. Made from plywood and finished in Ben Sherman orange, the designs used silhouettes of the actual denim cuts paired with typography to create a clear, intuitive guide to fit and style.
