ABOUT ME, WAI
I'm a London-based graphic designer with experience across branding, print and digital design. I've worked in-house, at agencies and as a freelance designer across fashion, food and drink, culture and heritage. Previous projects include work for the Natural History Museum, London Transport Museum, Puma, Le Pain Quotidien and Ben Sherman.
Alongside concept development, I have extensive artworking experience and a solid understanding of print production, from file preparation and colour management to liaising with printers on materials and finishes. I also design and build websites using CMS platforms, creating clear, user-focused digital experiences.
I enjoy solving design problems through clear thinking, strong typography and attention to detail. Whether developing a visual identity, preparing artwork for production or designing a website, my focus is always on producing thoughtful, well-crafted work.
wai.lee@mac.com   |   07867784822