Osten | identity
A German client based in Asia wanted an ‘East meets West’ theme for his new range
of messenger bags called Osten (German for the word 'east'). Working with the accessories designer, a logo was created along with various collaterals for the collection.
of messenger bags called Osten (German for the word 'east'). Working with the accessories designer, a logo was created along with various collaterals for the collection.
Primary logo and marque
![](https://cdn.myportfolio.com/0741f291743ddb2c6066a78feeb0c71e/3acb04fe-169e-4f09-9a26-ed2f054e4315_rw_1920.jpg?h=e745b548794443eb9b8d9dbea3b106d5)
![](https://cdn.myportfolio.com/0741f291743ddb2c6066a78feeb0c71e/4d01925c-d652-4dc4-8bd5-12fd720c18fd_rw_1920.jpg?h=47cd9bdf743bfd8b996bda81430ba0cc)
Close up details on the bag
![](https://cdn.myportfolio.com/0741f291743ddb2c6066a78feeb0c71e/0f61d5c3-eca7-4396-9794-a4f103c8bc09_rw_1920.jpg?h=6772d8522134d9c49cecf1459b5317cf)
![](https://cdn.myportfolio.com/0741f291743ddb2c6066a78feeb0c71e/32515c85-cc15-406d-92a6-860263a788ce_rw_1920.jpg?h=53940a7f671751db6b2177a5d16e8c5e)