PUMA The Black Label
Puma Black Label's designer collaborations: 96Hours, Puma by Miharayasuhiro, Rudolf Dassler Schuhfabrik, and Alexander McQueen Puma demanded print that matched the ambition of the collections. I worked across lookbooks, invitations, and packaging, specifying specialist papers including GF Smith, with considered print finishes, managing production closely with printers in the UK and Austria.
