PUMA The Black Label
PUMA Black Label's designer collaborations, including 96Hours, Puma by Miharayasuhiro, Rudolf Dassler Schuhfabrik and Alexander McQueen Puma, demanded print that matched the ambition of the collections.
I worked across lookbooks, invitations and packaging, specifying specialist papers and considered print finishes, managing production with printers in the UK and Austria.
